Axiological Aspects of the Interaction Between the Mainstream Russian Cinema and the Audience
https://doi.org/10.69975/2074-0832-2025-64-3-124-141
Abstract
The article studies the role of common cultural values in the perception of mainstream pieces of screen by Russian audiences. It analyses the evolution of communicative models to identify the cultural code as an integral component of the cinematic communicative system. Special attention is given to additional philosophical and pragmatic aspects interacting with the cultural code in the process of perception.
About the Author
R. V. Frolova
S.A. Gerasimov Russian Federation State University of Cinematography (VGIK)
Russian Federation
Russian Federation
Rimma V. Frolova, Post-graduate student
AuthorID: 9641-6216
3 Wilhelm Pieck Str., Moscow, 129226
References
1. Korostylyova, O.A. Aristotel’. Ritorika [Rhetoric]. St. Petersburg, AST Publ., 2017. 352 p. (In Russ.)
2. Bakhtin, M.M. Otvet na vopros redaktsii “Novogo mira” [Answer to the Question of the Editorial Board of “Novy Mir”]. Bakhtin, M.M. Estetika slovesnogo tvorchestva [Aesthetics of Verbal Creativity]. Moscow, Iskusstvo Publ., 1979. (In Russ.)
3. Bakhtin, M.M. Razroznennye zapiski [Scattered Notes]. Bakhtin, M.M. Sobranie sochineniy: v 7 t. [Collected Works: in 7 vols.], vol. 6. Moscow, Khudozhestvennaya literatura Publ., 2005. (In Russ.)
4. Bol’shaya rossiyskaya entsiklopediya [Big Russian Encyclopedia] [Online resource]. Available at: https://bigenc.ru/c/kommunikatsiia-v-psikhologii-501008 (Accessed 10 January 2025). (In Russ.)
5. Zharnov, E. Evgeny Zharnov: besedy o kino [Evgeny Zharnov: Conversations about Cinema] [Online resource]. Available at: https://youtu.be/k300wnA8AHQ?si-=VjZZUl-gwZUASZM9 (Accessed 10 January 2025). (In Russ.)
6. Kino: predpochteniya rossiyan [Cinema: Preferences of Russians] [Online resource]. FOM, November 11, 2020. Available at: https://fom.ru/Kultura-i-dosug/14491 (Accessed 10 January 2025). (In Russ.)
7. Krank, E.O. Natsional’nyy kinematograf i natsional’nyy mentalitet [National Cinema and National Mentality]. Etnicheskaya kul’tura [Ethnic Culture]. no. 1 (2), 2020, pp. 21‒25. (In Russ.)
8. Lotman, Yu.M. Semiotika kino i problemy kinoestetiki [Semiotics of Cinema and Problems of Film Aesthetics]. Tallinn, Eesti Raamat Publ., 1973. 137 p. (In Russ.)
9. Lotman, Yu.M. Struktura khudozhestvennogo tekst [Structure of the Artistic Text]. Moscow, Iskusstvo Publ., 1970. 384 p. (In Russ.)
10. Minin, A. Spiral’naya model’ kommunikatsii: Frenk Dens — 1967 [Spiral Model of Communication: Frank Dance — 1967] [Online resource], A. Minin. Marketing dlya praktikov: stat’i po marketingu, teoriya i praktika [Marketing for Practitioners: Theory and Practice], November 27, 2022. Available at: https://marketing-course.ru/spiralnaya-model-kommunikacii/ (Accessed 10 January 2025). (In Russ.)
11. Nashe lyubimoe kino (anketa na Yandex Form) [Our Favorite Cinema (Survey on Yandex Form)] [Online resource]. Available at: https://forms.yandex.ru/u/66b1d6dfeb6146ac93e4a5bf/ (Accessed 10 January 2025). (In Russ.)
12. Okladnikova, E.A. Sotsiologiya kommunikatsiy: uchebnoye posobiye [Sociology of Communications: A Textbook]. St. Petersburg, SPbGEU, 2009. 325 p. Available at: https://studfile.net/preview/7105425/page:17/ (Accessed 10 January 2025). (In Russ.)
13. Postnikova, T.B. Kommunikatsiya kinematografa v semiotike Yu.M. Lotmana: filosofsko-antropologicheskiy analiz [Communication of Cinema in the Semiotics of Yu. M. Lotman: Philosophical-Anthropological Analysis]. Vestnik Moskovskogo universiteta. Ser. 7, Filosofiya [Vestnik of Moscow University. Series 7, Philosophy]. no. 3, 2006, pp. 11‒31. (In Russ.)
14. Pravdina, M.A. Sovetskoe kino kak ob’ekt sovremennoy kul’turnoy retseptcii i zritel’skoy privyazannosti [Soviet Cinema as an Object of Contemporary Cultural Reception and Viewer Attachment]. Vestnik obshchestvennogo mneniya. Dannye. Analiz. Diskussii [Vestnik of Public Opinion. Data. Analysis. Discussions]. no. 2 (100), 2009, pp. 114‒126. (In Russ.)
15. Programma “Prioritet 2030” [Program “Priority 2030”]. Available at: https://vgik.info/prioritet-2030/ (Accessed 10 November 2024). (In Russ.)
16. Sogomonov, A.Yu. (ed.) Sorokin, P.A. Chelovek. Tsivilizatsiya. Obshchestvo [Man. Civilization. Society]. Moscow, Politizdat Publ., 1992. 543 p. (In Russ.)
17. Ukaz Prezidenta RF № 809 ot 09.11.2022 g. “Ob utverzhdenii Osnov gosudarstvennoj politiki po sohraneniyu i ukrepleniyu tradicionnyh rossijskih duhovno-nravstvennyh Axiological Aspects of the Interaction Between the Mainstream Russian Cinema and the Audience cennostej” [‘On Approval of the Fundamentals of State Policy for the Preservation and Strengthening of Traditional Russian Spiritual and Moral Values’], punkt 12. Available at: https://vgik.info/prioritet-2030/http://www.kremlin.ru/acts/bank/48502 (Accessed 18 January 2024) (In Russ.)
18. Filippov, K.A. Lingvistika teksta: kurs lektsiy [Linguistics of the Text: A Course of Lectures]. St. Petersburg, Izdatel’stvo S.-Peterburgskogo universiteta Publ., 2003. 336 p. (In Russ.)
19. Frankl, V. Logoterapiya i ekzistentsial’nyy analiz: stat’i i lektsii [Logotherapy and Existential Analysis: Articles and Lectures]. Moscow, Alpina Non-Fiction Publ., 2016. 344 p. (In Russ.)
20. Alperina, S. Andrey Merzlikin: kinoyazyk sovetskikh rezhisserov v razy sil’nee sovremennykh [Andrey Merzlikin: The Language of Cinema of Soviet Directors is Much Stronger than the Modern One]. Rossiyskaya gazeta — Nedelya, Federal’nyy vypusk, no. 90 (7553), April 30, 2018. Available at: https://rg.ru/2018/04/25/andrej-merzlikin-kinoiazyk-sovetskih-rezhisserov-v-razy-silnee-sovremennyh.html (Accessed 10 November 2024). (In Russ.)
21. Due, R. Deleuze. Cambridge: Polity Press, 2007.
22. Parr, A. et al. The Deleuze Dictionary. Revised Edition. Edinburgh: University Press, 2010
Review
For citations:
Frolova R.V. Axiological Aspects of the Interaction Between the Mainstream Russian Cinema and the Audience. Vestnik VGIK. 2025;17(3(65)):124-141. (In Russ.) https://doi.org/10.69975/2074-0832-2025-64-3-124-141
Views:
35
Email this article 