Cinema and Globalization

Abstract

Conditioned by globalization, the process of the planetary integration of humanity is contradictory. Ideally, globalization contains enormous positive possibilities for every society, it contributes to the true international ization of the cinema process therein. But as its actual results are determined with the mechanisms of the world film market monopolized by Hollywood, globalization predominantly takes the form of Americanization. Instead of the internalization of the cinematic life of specific societies, something opposite is occurring: its deinternationalization.