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Fashion Film as a Screen Form

https://doi.org/10.69975/2074-0832-2026-67-2-92-114

Abstract

The article searches into the artistic, aesthetic and sociocultural aspects of fashion films, as a new unique screen form, exploring the diverse social, cultural, aesthetic, etc. background of their emergence and the functioning of these small-scale film forms within the online media environment. The study analyzes the influence of a number of non-classical aesthetic phenomena (kitsch, camp, simulacre, intertext, hypertext, physicality etc.), as well as the aesthetics of the music video, on the fashion film in the 20th and 21st centuries, in the process of forming its visual and narrative structures.

About the Author

F. M. Provotorov
Russian State University of Cinematography n. a. S. A. Gerasimov (VGIK)
Russian Federation

Fedor M. Provotorov - post-graduate student, Russian State University of Cinematography n. a. S.A. Gerasimov (VGIK). AuthorID: 1341140.

3 Wilhelm Pieck Str., Moscow, 129226



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Review

For citations:


Provotorov F.M. Fashion Film as a Screen Form. Vestnik VGIK. 2026;18(2(68)):92-114. (In Russ.) https://doi.org/10.69975/2074-0832-2026-67-2-92-114

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ISSN 2074-0832 (Print)
ISSN 2713-2471 (Online)