Movie Poster as a Tool for Advertising a Movie
https://doi.org/10.69975/2074-0832-2025-64-3-47-61
Abstract
The article examines the movie poster as an advertising tool and its role in promoting a movie. Particular attention is given to the dual nature of cinema, which combines features of a commercial product and a work of art, and thus determines the specific approach to its advertising. The main functions and goals of the movie poster are considered, as well as the key features of its evolution in different historical periods. The work provides a comparative analysis of the specific ways of promoting movies within the country and abroad, revealing differences in approaches to creating advertising materials.
About the Author
E. M. Mikhalkina
Russian State University of Cinematography n. a. S.A. Gerasimov (VGIK)
Russian Federation
Russian Federation
Еkaterina M. Mikhalkina, Post-graduate student
AuthorID: 1147612
3 Wilhelm Pieck Str., Moscow, 129226
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Review
For citations:
Mikhalkina E.M. Movie Poster as a Tool for Advertising a Movie. Vestnik VGIK. 2025;17(3(65)):47-61. (In Russ.) https://doi.org/10.69975/2074-0832-2025-64-3-47-61
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