The Concept of «Network Screen Image» in the Context of Screen Culture of the 2010s

Abstract

The article analyzes the influence of audiovisual content created by users of digital technology on non-fiction cinema. Our contemporaries take a rather active creative stand, often conveying their own common vision of reality.
Тechnical means of recording reality have become consumer orientated, thereby increasing the demand from the amateur audience for recording themselves and their environment.
A potential contemporary hero of a documentary can actively use network communication technologies and create digital content independently, reflecting his personal attitudes, which in the future may hinder the documentary recording of reality.
In most cases, in the Internet space, the modern user independently creates his own screen image, which should be defined as a «network screen image».
At the same time, for the most part, an amateur user who creates audiovisual content, focuses on the presentable appearance of his «network screen image», and therefore the content of «network screen image» acquires peculiar features that distinguish it from other images of screen culture.
It should be noted that certain difficulties in creating a non-fiction film can occur since the image of the hero of a documentary film can come into direct conflict with the attitudes of the hero who is concerned about the presentable appearance of the "network screen image". In his turn, the director risks coming under the influence of the hero's own presentation of his image on the networks. The article notes that the modern viewer, who is actively creating video content, could have formed his own «visual» consumer basket, and, despite the diversity of modern screen culture, common vision of reality becomes a significant obstacle on the way to the development of aesthetic perception.