Visual Picture of the World in the Reflection of Modern Media

Abstract

The article “Visual picture of the world in the reflection of modern
media” is a part of the scientific work devoted to the analysis of the methods of
disclosure of the plurality of meanings by means of visualise and ways of their
influence on the viewer's perception.
The analysis offered for discussion of questions allows to trace in a new way
process of search of expressiveness of screen culture, including off-screen media
content and art projects. We also consider how with the advent of computer
technology, modern media, United in a single screen culture, seek to reflect the
picture of the rapidly changing world in its mosaic, in the development of end-to-
end time. Special attention is paid to the visual form of plastic images of cinema
and television, which largely predetermined the path of development of visual
perception of the world through sensory knowledge of the global process-taking
place in the world. The author highlights the question of how the screen directs a
person on the path of solving problems on links/trailers, lifehacks / commercials,
running lines, while providing the right to choose, and new judgments, sometimes
non-trivial, and sometimes false.
Revealing the connections of new communicative means the author offers the
concept of the birth of a new civilization, where online communication, information
exchange, media messages, various formats-not just a way to change the transmission
of information, but civilization with its own laws and rules of communication, with
a new language, based on technical and English — language terms, expanding the
possibility of merging different cultural layers, with its philosophy and aesthetics,
where visualization is a way to control the viewer's attention. Various forms of
editing in its broadest sense become the main "bridge"of the whole" composition" of
the world order, where the division into the size of the event series, media persons is
decisive. Various forms of editing in its broadest sense become the main "bridge"of
the whole" composition" of the world order, where the division into the size of the
event series, media persons is decisive. To reveal a number of issues, the author
draws Parallels with the cinema, highlighting the similarities and differences in the
specifics of the spectacular nature of the two components of modern screen culture.