A Competitive Model of Commercial TV Broadcasting

Russian TV industry is now undergoing a stage of impetuous reforming. Alongside with the introduction of the digital platform of nation-wide terrestrial broadcasting with free analogue programs other demanded segments of TV market - cable and satellite TV, IPTV, webcasting, mobile TV - are rapidly developing. The article surveys the International Exhibition CSTB’2012, (organized by MIDEXPO and Russian Association of Cable Broadcasting) as an example of the dynamics of the processes in Russian television.

выставочная бизнес-модель, визуализация пространства, конвергенция, интеграция, платное ТВ, экранные технологии, кабельные/спутниковые технологии, IPTV, интернет-вещание, мобильное ТВ, контент нишевых телеканалов, display business-model, space visualization, convergence, integration, commercial broadcasting, audiovisual technologies, cable/satellite technologies, IPTV, webcasting, mobile TV, the content of niche channels