Neuromedia as a New Format of Digital Reality Images

Abstract

The article justifies the emergence of the term “neuromedia” to designate the use of neural networks, artificial intelligence for the development of products in creative industries. So far the practice of applying these methods is limited to pioneers who choose to evaluate speedy approaches to the creative process, to master technological innovations. Mastering new ways of extending creative modeling — be it in film production, media industries or scientific research — can augment the creative and production potential of creative industries, form a separate neuromedia segment which will occupy its own niche in the media market.
The main problem is related to the transition of mankind to a new stage of social development — the information and digital age, which began to develop rapidly with the arrival of the millennium, — where a person interacts with knowledgeintensive technologies and develops in line with the algorithm “man-machine”.
However, the ongoing processes of large-scale training in Russia and worldwide in the use of artificial intelligence for producing creative products pose serious questions for society and creative industries (cinema, media industry). A media product should comply with the criteria of a creative idea, originality, novelty, and not be turned out according to templates, targeting solely the economic result. But mass machine learning assumes that media products are produced by people who do not have professional and scientific knowledge. As a result, there emerges an independent neuromedia segment on the media market, which is filled with products of low quality and questionable content.
The article quotes famous scientists (V.I. Vernadsky, Pierre Teilhard de Chardin, E. Cassirer, M.K. Mamardashvili, V.M. Mezhuev, M.N. Epstein) who stressed the development of science and individual culture in society. And this is the task to be realized by the creative industries at the turning point in the life of society in order to develop the individual's need for reflexion and cognition of new phenomena. The article substantiates the advent of the next stage of social reforms — the information-quantum era, which will rely upon the collective consciousness of social actors.