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Specificsof Visual Content Production in the Digital Age

https://doi.org/10.69975/2074-0832-2025-66-4-160-170

Abstract

The article examines the role and functions of a producer in modern creative industries. It provides a typology of producers in the modern media space. The concept of transmedia production is considered. The article analyzes the responsibilities and competencies of a producer in the context of digitalization, as well as modern approaches to visual content production. The article looks at the trends and challenges of the modern creative industry, as well as current trends in visual content production.

About the Author

M. I. Kosinova
Russian State University of Cinematography n. a. S.A. Gerasimov (VGIK)
Russian Federation

Marina I. Kosinova

Cand. Sci. (Philosophy), Associate Professor, Senior Researcher, Research Institute of Cinematography and Film Education, Russian State University of Cinematography n. a. S.A. Gerasimov (VGIK). 

3 Wilhelm Pieck Str., Moscow, 129226

AuthorID: 57220963153



References

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Review

For citations:


Kosinova M.I. Specificsof Visual Content Production in the Digital Age. Vestnik VGIK. 2025;17(4(66)):160-170. (In Russ.) https://doi.org/10.69975/2074-0832-2025-66-4-160-170

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ISSN 2074-0832 (Print)
ISSN 2713-2471 (Online)