The Trailer's Place in the Modern Media Space, Semiotic Aspects
https://doi.org/10.69975/2074-0832-2025-64-2-134-146
Abstract
By analyzing promotional materials, or trailers (within their socio-cultural and philosophic contexts), the article demonstrates the adaptive capabilities of the described artistic form (examined as an instrument of representation and expanding the narrative space). It generates the effect of analogy, which in turn determines the introduction of game images (as evocations of the anti-world) into the language and thinking of individuals and groups, interpreted by the author as a form of influence of audiovisual arts on the ongoing convergence of concepts and meanings, stabilizing the mechanisms of social interactions and turning the described category into an integral part of modern information space.
About the Author
V. M. Ovchinnikov
Military Academy of Military Air Defense of the Armed Forces of the Russian Federation named after Marshal of the Soviet Union A.M. Vasilevsky
Russian Federation
Russian Federation
Vladimir M. Ovchinnikov - Cand. Sci. (in History), Lecturer at the Department of Military and Political Work in the Military (Forces), Military Order of Kutuzov Academy of Air Defense Forces of the Armed Forces of the Russian Federation; Assistant Professor at the Department of Teaching disciplines of Basic and Secondary Education, Smolensk Regional Institute of Education Development.
2 Kotovsky Str., 214027, Smolensk
AuthorID 837302
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Review
For citations:
Ovchinnikov V.M. The Trailer's Place in the Modern Media Space, Semiotic Aspects. Vestnik VGIK. 2025;17(2(64)):134-146. (In Russ.) https://doi.org/10.69975/2074-0832-2025-64-2-134-146
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