The article “Visual picture of the world in the reflection of modernmedia” is a part of the scientific work devoted to the analysis of the methods ofdisclosure of the plurality of meanings by means of visualise and ways of theirinfluence on the viewer's perception.The analysis offered for discussion of questions allows to trace in a new wayprocess of search of expressiveness of screen culture, including off-screen mediacontent and art projects. We also consider how with the advent of computertechnology, modern media, United in a single screen culture, seek to reflect thepicture of the rapidly changing world in its mosaic, in the development of end-to-end time. Special attention is paid to the visual form of plastic images of cinemaand television, which largely predetermined the path of development of visualperception of the world through sensory knowledge of the global process-takingplace in the world. The author highlights the question of how the screen directs aperson on the path of solving problems on links/trailers, lifehacks / commercials,running lines, while providing the right to choose, and new judgments, sometimesnon-trivial, and sometimes false.Revealing the connections of new communicative means the author offers theconcept of the birth of a new civilization, where online communication, informationexchange, media messages, various formats-not just a way to change the transmissionof information, but civilization with its own laws and rules of communication, witha new language, based on technical and English — language terms, expanding thepossibility of merging different cultural layers, with its philosophy and aesthetics,where visualization is a way to control the viewer's attention. Various forms ofediting in its broadest sense become the main "bridge"of the whole" composition" ofthe world order, where the division into the size of the event series, media persons isdecisive. Various forms of editing in its broadest sense become the main "bridge"ofthe whole" composition" of the world order, where the division into the size of theevent series, media persons is decisive. To reveal a number of issues, the authordraws Parallels with the cinema, highlighting the similarities and differences in thespecifics of the spectacular nature of the two components of modern screen culture.