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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vgik</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник ВГИК</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik VGIK</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2074-0832</issn><issn pub-type="epub">2713-2471</issn><publisher><publisher-name>ВГИК</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">vgik-993</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПЕРФОРМАНС | ИСКУССТВО ВОПЛОЩЕНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PERFORMANCE | THE ART OF PRESENTATION</subject></subj-group></article-categories><title-group><article-title>Массовые сцены как способ манипуляции сознанием зрителя</article-title><trans-title-group xml:lang="en"><trans-title></trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Арышева</surname><given-names>А. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Arysheva</surname><given-names>Anastasiya</given-names></name></name-alternatives></contrib></contrib-group><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>03</day><month>02</month><year>2025</year></pub-date><volume>11</volume><issue>1(39)</issue><fpage>64</fpage><lpage>72</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Арышева А.С., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Арышева А.С.</copyright-holder><copyright-holder xml:lang="en">Arysheva A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.vestnik-vgik.com/jour/article/view/993">https://www.vestnik-vgik.com/jour/article/view/993</self-uri><abstract><p>В статье исследуются массовые сцены, способы и приемы создания на киноэкране образа массы, анализируются когнитивные элементы массовой психологии как во время съемки, так и в жизни, а также процессы коммуникации зрителя с фильмом, способность аудиовизуального произведения воздействовать на процесс формирования коллективной идентичности. Массовые сцены рассматриваются как эффективный способ управления и манипуляции сознанием зрителя.</p></abstract><trans-abstract xml:lang="en"><p>The essay explores the significance of mass scenes in the historyof cinema. It analyzes the directorial style of Sergei Eisenstein and his conceptthat the human mass becomes observable only with the invention of cinema.The image of the mass is created by the editing. Long shots transform thereal human mass into an infinitely growing mass, while close-ups destroy itsimage. Film editing involves the audience in the creation of the mass: eachforeshortening offers a new vision of the people united in the mass. Mass scenesof the film allow the spectator to become infected with the ideas of the mass andto experience the increase in emotions inherent in a crowd. The film appealsto the spectator whose properties are predetermined. The spectator agrees tothe viewing conditions dictated by the film and dissolves in the spectacle. Thefull involvement of the spectator in what he sees on the film screen is the mainfeature of cinema. Therefore, the manipulation of the spectator’s consciousnessduring the film screening is inevitable. Due to the psychological characteristicsof their perception, mass scenes are one of the most powerful ways to controlthe spectator's emotional and intellectual reactions.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>психология масс</kwd><kwd>психология искусства</kwd><kwd>массовые сцены в кино</kwd></kwd-group><kwd-group xml:lang="en"><kwd>mass psychology</kwd><kwd>identification</kwd><kwd>psychology of art</kwd><kwd>mass scenes in cinema UDC 778.5.01.067.2:15 Anastasiya S. Arysheva Postgraduate Student</kwd><kwd>S.A. 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