In the modern world, the main processes that occur in the field of culture and art are somehow connected with digitalization. It becomes obvious that there is a need for a theoretical understanding of the events taking place in the media environment and their structuring, followed by the identification of characteristics of the forms of the so-called new cinema or post-cinema. The current work involves a conceptual understanding of the phenomenon of post-cinema and the identification of interactions with new media through immersive practices of involving the viewer, both inside the artistic space of the film (reducing narrative, leveling genre structure, new forms of use of pre-digital media), and through external manifestation on the part of the viewer (streaming, the ability to influence the plot, AR and VR technologies, gaming and so on).