vgikВестник ВГИКVestnik VGIK2074-08322713-2471ВГИКvgik-704Research ArticleТЕЛЕВИДЕНИЕ | ЦИФРОВАЯ СРЕДАTELEVISION | DIGITAL ENVIRONMENTВечнозеленые теории массовой коммуникации: подход обретения, пользы и удовлетворенияEvergreen Theories of Mass Communication: Uses and Gratifications ApproachБакулевГеннадий ПетровичBakulevGennady P.noemail@neicon.ruВГИКРоссияVGIKRussian Federation20170904202491(31)140150Copyright © Бакулев Г.П., 20242024Бакулев Г.П.Bakulev G.P.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.vestnik-vgik.com/jour/article/view/704

В статье рассматривается одна из классических теорий массовой коммуникации - обретения пользы и удовлетворения, которая объясняет, что привлекает аудиторию к тем или иным медиа и видам контента. В статье описы вается наиболее общая классификация видов использования медиа и потребительского удовлетворения. Отмечается, что концепция обретения пользы и удовлетворения оказывается весьма эффективной при изучении аудитории интернета в целом и социальных медиа в частности.

Tte article searches into one of the classical theories of mass communication - getting uses and gratifications - which explains what attracts the audience to certain media and types of content. Describing the overarching classification of using media and consumer satisfaction, the author points out that the conception of getting uses and gratifications has proved most effective in studying the audience of the Internet, in general, and social media, in particular.

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The authors declare that there are no conflicts of interest present.