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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vgik</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник ВГИК</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik VGIK</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2074-0832</issn><issn pub-type="epub">2713-2471</issn><publisher><publisher-name>ВГИК</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">vgik-511</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КИНОБИЗНЕС | СТРАТЕГИЯ И ТАКТИКА УПРАВЛЕНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>FILM INDUSTRY | STRATEGY AND TACTICS OF MAN AGEMENT</subject></subj-group></article-categories><title-group><article-title>Формирование глобального критерия при решении продюсерских задач</article-title><trans-title-group xml:lang="en"><trans-title>Global criterion formation in producer’s decisions</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Криволуцкий</surname><given-names>Юрий Васильевич</given-names></name><name name-style="western" xml:lang="en"><surname>Krivolutskiy</surname><given-names>Yury Vasilyevich</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Захарова</surname><given-names>Елена Юрьевна</given-names></name><name name-style="western" xml:lang="en"><surname>Zakharova</surname><given-names>Elena Yuryevna</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ВГИК</institution><country>Россия</country></aff><aff xml:lang="en"><institution>VGIK</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Московская академия труда и информационных технологий (МАРТИТ)</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow Academy of Labour and Information Technology</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2014</year></pub-date><pub-date pub-type="epub"><day>09</day><month>04</month><year>2024</year></pub-date><volume>6</volume><issue>1(19)</issue><fpage>102</fpage><lpage>114</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Криволуцкий Ю.В., Захарова Е.Ю., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Криволуцкий Ю.В., Захарова Е.Ю.</copyright-holder><copyright-holder xml:lang="en">Krivolutskiy Y.V., Zakharova E.Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.vestnik-vgik.com/jour/article/view/511">https://www.vestnik-vgik.com/jour/article/view/511</self-uri><abstract><p>В статье содержится изложение теоретического материала и практических примеров разработки управленческих решений в деятельности продюсера, рассматриваются модели и методы принятия решений в условиях многокритериально-сти. Основное внимание уделено одному из методов решения многокритериальных задач - методу глобального критерия.</p></abstract><trans-abstract xml:lang="en"><p>This article delves into decision making in producer’s activity under shortage of financials, materials’ and human resources. Every decision to be made is generally a multicriterial task. At the same time these criteria are controversial: amelioration of one criterion leads to degradation of another. That is why solution finding with the use of mathematical methods is worth to consider. Hereafter theoretical stuff and practical exemplification of decision making under multicriterial conditions are presented. In many mathematical methods of decision making multicriterial task is simplified to one criterion. Therefore the main attention is paid to global criterion method, providing a means to define optimum out of several criteria. The point of the method assumes to weigh up the initial criteria and create a single global criterion, serving as a key to decision making. The weight coefficient of each criterion is defined by experts. There are several methods of combining criteria. Nevertheless in practice three methods are used: criteria relation, criteria multiplication and criteria summing up. The methods are analyzed and practical examples are shown in the article. Other approaches to combining criteria are also examined. It is generally agreed that every method of decision making has its own pros and cons, which in turn define the optimum range of its application.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>принятие решений</kwd><kwd>глобальный критерий</kwd><kwd>нормализация критериев</kwd><kwd>объединение критериев</kwd><kwd>отношение критериев</kwd><kwd>произведение критериев</kwd><kwd>суммирование критериев</kwd><kwd>decision making</kwd><kwd>global criteria</kwd><kwd>criteria normalization</kwd><kwd>criteria’s union</kwd><kwd>criteria’s relation</kwd><kwd>criteria’s multiplication</kwd><kwd>criteria’s sum</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Гапоненко Т.В. Управленческие решения. - Ростов н/Д: Феникс, 2008.- 284 с.</mixed-citation><mixed-citation xml:lang="en">Гапоненко Т.В. 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