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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vgik</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник ВГИК</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik VGIK</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2074-0832</issn><issn pub-type="epub">2713-2471</issn><publisher><publisher-name>ВГИК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.17816/VGIK71740</article-id><article-id custom-type="elpub" pub-id-type="custom">vgik-37</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МИРОВОЙ КИНОПРОЦЕСС</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>WORLD CINEMA</subject></subj-group></article-categories><title-group><article-title>Визуальные коммуникации «Красного мая» во Франции ХХI века: лозунги, плакаты, кинематограф</article-title><trans-title-group xml:lang="en"><trans-title>Visual Communications of May 1968 in France in the XXI century: Slogans, Posters, Cinema</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Макарова</surname><given-names>М. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Makarova</surname><given-names>M. E.</given-names></name></name-alternatives><bio xml:lang="en"><p>Bachelor of the Faculty of Journalism</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="en" id="aff-1"><institution>Lomonosov Moscow State University</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>23</day><month>03</month><year>2024</year></pub-date><volume>13</volume><issue>2(48)</issue><fpage>120</fpage><lpage>129</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Макарова М.Е., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Макарова М.Е.</copyright-holder><copyright-holder xml:lang="en">Makarova M.E.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.vestnik-vgik.com/jour/article/view/37">https://www.vestnik-vgik.com/jour/article/view/37</self-uri><abstract><p>В статье анализируется влияние визуальных коммуникаций, сформировавшихся во Франции в ходе майских событий 1968 года, на современную французскую культуру. Изучение этой проблемы позволяет составить научное представление об особенностях визуальной символики протеста, графического искусства и кинематографа, появившихся после забастовок «Красного мая».</p></abstract><trans-abstract xml:lang="en"><p>The article examines the influence of visual communications formed during the May events of 1968 on modern culture in France. The study of this problem may result in the elaboration of a scientific understanding of the peculiarities of the visual symbolism of protest in graphic arts and cinema after the strikes of May’68.The ideas of the events of May 1968 remain relevant even at the end of the second decade of the 21st century. The genres and visual images, formed under the influence of strikes and demonstrations, have found their way into the Internet environment, modern journalism, advertising, PR campaigns and art. In 2018, on the 50th anniversary of May’68, students in France protested against education reform once again and used the visual images and means that appeared during the events of May 1968. In 2020, during the global crisis of the COVID-19 pandemic, some slogans and genres that took shape during the crisis of 1968 became relevant once again.Criticizing the wealthy strata of the population and the current government, the participants in the May movement intended to switch over to cheap and mass production. As a result, a whole complex of new visual forms was formed in France.These visual forms become relevant again during periods of social and political crises in French society. Moreover, in modern France, communications of May’68 are not only used in their original form, but are often adapted to current conditions, news background and supplemented with modern visual symbols and speech patterns. All of it testifies to the universality of the "language of protest" invented by the strikers in 1968. The main characteristics that modern visual communications have in common with the visual communications of May’68 are the principles of anonymity and collectivity, which are readily evident in the Internet nowadays.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>визуальные коммуникации</kwd><kwd>май 1968</kwd><kwd>плакат</kwd><kwd>лозунг</kwd><kwd>кинематограф Франции</kwd></kwd-group><kwd-group xml:lang="en"><kwd>visual communication</kwd><kwd>May 1968</kwd><kwd>poster</kwd><kwd>slogan</kwd><kwd>French cinema</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Вартанова Е.Л. Медиаэкономика зарубежных стран. М.: Аспект Пресс, 2003. 335 с.</mixed-citation><mixed-citation xml:lang="en">Vartanova E.L. 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