The present investigation was held within the framework of the research project "Russian Film Competitiveness" commissioned by the RF Ministry of Culture (supervised by M.I. Zhabsky, Ph. D in Sociology). The project's aim was to make a complex (economic, artistic and sociological) analysis of Russian cinema competitiveness factors in the home market, to work out practical recommendations to governmental institutions and private companies for raising the competitive capacity of Russian films, to create the methods of the audience's demand monitoring and form a data base for medium-term forecasting