The article discusses issues related to the significance of the audience's reaction to modern film premieres, appealing to all ranks of viewers, which is largely due to the fact that, given the massive scale of the cinema art and provided that the subject matter is in tune with major concerns of general public, releases of certain films have a fairly wide resonance.Skillful use of ways and means of cinematic expression makes it possible to involve the viewer in the on-screen developments, creating an illusion of a co-creative act. Invisible links between the filmmakers and the audience arise as a result of building an on-screen construct capable of instilling meanings and ideas into the minds of the viewers which the latter subconsciously perceive as their own, unquestionably positive and immune to critical analysis. Consequently the filmmakers opt for creating the protagonists as simple and comprehensible as possible. Thus it is appropriate to highlight a certain tendency which appeared in Russian cinema in the mid-2010s and is likely to persist for the current decade at the least.The tendency presupposes numerous attempts to bring back to life numerous conventions of the Soviet epoch, time of the victories of the Soviet Union on the political and socio-cultural international arena.