This article examines the expanding possibilities of film production and media industry via the integration of the latest digital technologies, such as neural networks, AI, etc. The introduction of innovative computer technologies is closely related to the correlation between the industrial and artistic spheres, exploiting these know-hows not as a goal in itself but as an elaborate component of audiovisual film and media imagery possessing fundamentally different potentialities. However, at the present stage of scientific and technological progress (in particular, of audiovisual arts), a number of artistic and aesthetic problems arise (when creating a CGI image). To begin with, these are emotions transmitted in a natural environment by human facial expressions. The more attempts are made to create a mimic analogue (digital double) the more issues are revealed, both technological and artistic, requiring a comprehensive (interdisciplinary) exploration.Today, digital technologies offer quite a vast range of resources for creating an engineered image identical to the artistic one. But not every technological innovation can achieve the corresponding aesthetic quality. The research carried out in various areas using CGI has not yet developed an algorithm for the accurate identification of the digital double’s facial expressions. Yet, the opportunities provided by modern digital technologies (neural networks, artificial intelligence) allow us to enhance manifold the visualization effect from creating specific images that are in the context of a certain aesthetic paradigm. This adds further evidence that any technology is but a tool for creating a piece of art if, naturally, it strives at such high standards.