In the context of media space digitalization, issues of usingmultimedia in audiovisual works and in screen arts become increasinglyimportant. Evolutionary processes in audiovisual production form a new systemof expressive means, determine the scope of modern multimedia, transformingthem into a new communicative space. The article notes that the gap betweenthe intensity of the introduction of this type of creativity and lack of theoreticaljustification of the process is due to the rapid formation of a new artisticenvironment, its adaptation and relevance.The purpose of the article is to analyze the exploration of the new typeof communicative space, change and adapt the art form when introducingmultimedia into the movie plot.The author gives a generalized description of the interaction of the viewerwith a work of art, equipped with elements of interactivity, which is representedin the ‘‘creative dialogue’’ of the artist and the consumer. But the design formatinvolves fundamental knowledge in the field of cinema and practical skills whenusing technologies in screen arts.In the section on practical techniques for implementing multimedia, theauthor focuses on the short stories developed by the teachers of the Departmentof Animation and Computer Graphics for training multimedia directors atVGIK.Taking the work of VGIK students as an example, the article substantiatesthe integration of theoretical knowledge and practical skills in teaching studentswhose training is based on common and fine culture in combination with theskills of using digital technology.The article touches upon the education of a multimedia director an auteurand professional, capable of realizing their plan with audiovisual means involvingthe transformation of screen time and space, which is a difficult but importanteducational task in digital time.